Troup and Honeybone have a special knowledge of home & garden publicity, with years of maximizing exposure for some of the genre's most accomplished professionals. From HGTV lifestyle personalities to garden authors across the country, we know what it takes to impress home and garden media. We have worked with long-standing home & garden editors at the major publications from the New York Times to Martha Stewart Magazine, to Sunset and the Los Angeles Times. Our lifestyle and garden pitches have been placed on major broadcast, including the Today Show, Good Morning America, and CNN.
Working with the client, we identify trends, buying patterns, and consumer problems that comprise the bigger picture. We craft the pitch to solve the consumer's biggest concern. Whether it's a major water shortage in California or flood conditions in the Southeast, our pitches connect with a larger story that often transends the garden and lifestyle sector. We offer our clients as the expert to solve the problem. While we leverage our positive relationships with the home & garden media, we also work to connect directly with the consumer. We create thoughtful web content that speaks directly to the buyer - through online news releases, blogging, e-alerts, and website offers. We understand that publicity is a two-fold process that spans both the traditional, print media to the ever-evolving online sector. We will reach both.